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    Advertising Procedure
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    Exam 10: Using Newspapers
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    Combination Rates Occur When a Publisher Allows a National Advertiser
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Combination Rates Occur When a Publisher Allows a National Advertiser

Question 73

Question 73

True/False

Combination rates occur when a publisher allows a national advertiser to receive a reduced rate for purchasing space in a morning and evening paper in one location and/or several newspapers around the nation.

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