Before Completely Ruling Out TV Advertising Because of Costs, Advertisers

Multiple Choice

Before completely ruling out TV advertising because of costs, advertisers should consider:

A) if they need to reach huge numbers of people.
B) its low CPM costs and continuing commercial rate increases.
C) if they need to reach a narrowly defined consumer market.
D) if production costs for TV spots are bound to continue to decline.
E) if they wish to reach consumers who have advanced education degrees.