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    Advertising Procedure
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    Exam 8: Using Television
  5. Question
    The Depressed Economy in 2009 Led Advertisers to Hold Out
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The Depressed Economy in 2009 Led Advertisers to Hold Out

Question 37

Question 37

True/False

The depressed economy in 2009 led advertisers to hold out for lower rates from networks, depressing CPMs in the up-front season.

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