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A Retailer Leverages an Integrated IT System to Connect Information

Question 73

Multiple Choice

A retailer leverages an integrated IT system to connect information across multiple functions including details surrounding product sales, service calls, and the effectiveness of marketing campaigns. The retailer is using ________ to maximize the value it delivers over time.


A) Six Sigma management
B) incremental innovation
C) total quality management
D) quantum innovation
E) customer relationship management

Correct Answer:

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