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An Organization Consistently Invests Above the Industry Average in Research

Question 42

Multiple Choice

An organization consistently invests above the industry average in research and development. As a result, it is able to offer exclusive product features although product pricing is higher to account for the additional investment. This organization is using a ________ strategy.


A) differentiation
B) low-cost
C) diversification
D) SWOT
E) high-cost

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