Multiple Choice
A multinational tire manufacturer introduces a line of premium, high-priced tires that can handle extreme temperatures. The tires are only marketed in the Middle East and were designed with the climatic conditions of that region in mind. The manufacturer is pursuing a ________ strategy.
A) focused differentiation
B) focused low-cost
C) general differentiation
D) general low-cost
E) low-cost and a differentiation
Correct Answer:
Verified
Correct Answer:
Verified
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