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In Order to Cater to Local Tastes and Culinary Traditions

Question 64

Multiple Choice

In order to cater to local tastes and culinary traditions, a well-known restaurant chain offers customized versions of its menu in different countries. This is an example of a(n) ________ strategy.


A) international
B) global
C) multidomestic
D) low-cost
E) unrelated diversification

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