A Local Bike Shop Offers Free Tune-Ups and Simple Repairs

Multiple Choice

A local bike shop offers free tune-ups and simple repairs for any bike purchased there and even provides free pick-up and delivery service for local customers. The shop is able to provide these exclusive services by selling its bikes at a premium price. The shop is following a ________ strategy.

A) differentiation
B) focused differentiation
C) vertical integration
D) focused integration
E) hypercompetition