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Julian Decides to Offer His Marketing Services at a Tradeshow

Question 35

Multiple Choice

Julian decides to offer his marketing services at a tradeshow in order to acquire new customers. Due to bad weather in the area, not a lot of people showed up. Frustrated, Julian decides he will never offer his services at a tradeshow again. Julian's decision demonstrates


A) confirmation bias.
B) dialectical inquiry.
C) escalating commitment.
D) representativeness bias.
E) groupthink.

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