Multiple Choice
The input subsystem in the marketing information system that gathers environmental data to keep management informed of the firm's competitors is the:
A) research and development subsystem.
B) marketing research subsystem.
C) data gathering subsystem.
D) marketing intelligence subsystem.
Correct Answer:
Verified
Correct Answer:
Verified
Q5: The information system that provides information to
Q6: A database that contains data describing only
Q7: Define customer relationship management and the CRM
Q8: The data flows from the distribution system
Q9: The foundation of a transaction processing system
Q11: The _process cleans the data, puts it
Q12: The human resources information system provides information
Q13: An_ system enters customer orders into the
Q14: ROLAP can easily produce outputs at detailed
Q15: Which system is not a major subsystem