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    Management Information Systems Study Set 9
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    Exam 3: Using Information Technology to Engage in Electronic Commerce
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    When a Firm Makes It Expensive and Inconvenient for Customers
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When a Firm Makes It Expensive and Inconvenient for Customers

Question 39

Question 39

Multiple Choice

When a firm makes it expensive and inconvenient for customers to switch to a competitor, the firm is:


A) decreasing their switching costs.
B) reducing search- related costs.
C) increasing their bargaining power.
D) increasing their switching costs.

Correct Answer:

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