Multiple Choice
When Bill asked friends which TV set to buy, they warned him against certain ones but praised others. He went to a huge new "electronics supermarket" where he checked out features of the 27- inch colour sets. He saw two he liked overall, but one of them had a feature he really liked: stereo broadcast reception. The process by which Bill sought appropriate guidelines to use in making a purchase decision is:
A) research
B) window shopping
C) browsing
D) information search
E) cataloging
Correct Answer:

Verified
Correct Answer:
Verified
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