Multiple Choice
When a consumer bases a purchase decision on the rule, s/he takes into account the relative importance of positively- rated attributes; that is, "brand ratings" on each attribute are intuitively multiplied by their importance weights.
A) weighted additive rule
B) noncompensatory rule
C) simple additive rule
D) attribute preference rule
E) conjunctive rule
Correct Answer:
Verified
Correct Answer:
Verified
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