In Terms of People's Ability to Read and Understand Marketing

Multiple Choice

In terms of people's ability to read and understand marketing stimuli, it is important for marketers to remember that:

A) More than half of Canadians read at a sixth grade level.
B) Most Canadians are excellent readers.
C) More than half of Canadians read at a tenth grade level.
D) Canada has one of the worst literacy rates in the world.
E) Most Canadians can read books well, but have trouble understanding advertisements.