Multiple Choice
Which of the following most accurately describes one of linguist George Kingsley Zipf's findings in the 1930s?
A) Words that start with vowels are not ideal for advertisement headlines.
B) The word "sex" should be left out of marketing promotions.
C) People prefer English titles on products ten- to- one over other titles.
D) The word "the" occurs about twice as often as the word "of" in the English language.
E) People prefer short words rather than long words in advertising.
Correct Answer:

Verified
Correct Answer:
Verified
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