As a Customer's Product Knowledge Continually Increases, What Typically Happens

Multiple Choice

As a customer's product knowledge continually increases, what typically happens to the amount of search conducted by the consumer?

A) It will continually increase.
B) It will increase, and then decrease as the customer becomes more knowledgeable.
C) It will continually decrease.
D) It stays the same.
E) It will decrease, and then increase as the customer becomes more knowledgeable.