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    Consumer Behaviour Study Set 3
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    Exam 8: Attitudes and Persuasive Communications
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    An Ad May Take the Form of a (An)
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An Ad May Take the Form of a (An)

Question 92

Question 92

Short Answer

An ad may take the form of a (an) , wherein a story is told about an abstract trait or concept that has been personified as a person, animal or vegetable.

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