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    Consumer Behaviour Study Set 3
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    Exam 8: Attitudes and Persuasive Communications
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    An Ad for Perfume Would Benefit from the Use of a Very
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An Ad for Perfume Would Benefit from the Use of a Very

Question 131

Question 131

True/False

An ad for perfume would benefit from the use of a very attractive model, coupled with an abstract message, rather than a vivid one.

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