The Extended Fishbein Multi- Attribute Model Recognizes a Distinction Between

Multiple Choice

The extended Fishbein multi- attribute model recognizes a distinction between behavioural intentions and actual behaviour. This is important because:

A) the model depends upon consumers' actual knowledge of the product
B) not all product attributes are equally important to the consumer
C) there are often a number of factors not under the control of the individual which will hinder the ability of any model to predict behaviour perfectly
D) most people only intend to do about 10 percent of the things they actually get around to doing
E) most people lie about their intentions, so intentions are not a very good indication of actual behaviour