Which of These Statements About the Way in Which Attitudes

Multiple Choice

Which of these statements about the way in which attitudes can form or be learned is NOT true:

A) a brand name can elicit its own attitude
B) the process is the same no matter what the product or ad
C) learning an attitude can be the outcome of a complex cognitive process
D) reinforcement of an Ao
E) pairing an object (brand name) repeatedly with a catchy jingle