Kenneth Is Using a Multi- Attribute Model to Make a Decision

Multiple Choice

Kenneth is using a multi- attribute model to make a decision on which college to attend. Scholarly reputation, friendliness of students, and the adequacy of the college placement division are the most important areas that Kenneth is using to measure his list of colleges. Which of the following elements is Kenneth primarily using in his multi- attribute model to make his decision?

A) beliefs
B) importance weights
C) attributes
D) goals
E) valences