Multiple Choice
The balance theory perspective involves relations among three elements (a triad) . Which of the following is one of the elements of the triad?
A) advertising agencies
B) a person and his or her perceptions
C) costs and benefits of taking an action
D) the marketer and their strategy of image building
E) sub- conscious motives
Correct Answer:

Verified
Correct Answer:
Verified
Q19: Jeannette seeks out lots of information, considers
Q20: Harmonious feelings among your thoughts, feelings, and
Q21: When Rob visits the pub he never
Q22: One way we maintain cognitive consistency is
Q23: According to the balance theory of attitudes,
Q25: Morris is considering joining the Marine Corps.
Q26: Gasoline is the only product commonly purchased
Q27: All of the following are a strategic
Q28: Well- meaning consumers have become more highly-
Q98: Although the theory of reasoned action is