Samantha Is Using a Multi- Attribute Model to Make a Decision

Multiple Choice

Samantha is using a multi- attribute model to make a decision on which college to attend. She has decided that scholarly reputation is more important than whether the college has a good sports program. Which of the following elements is Samantha primarily using in her multi- attribute model to make her decision?

A) importance weights
B) goals
C) valences
D) beliefs
E) attributes