Frank Simms Has Decided to Use Yoda (E

Multiple Choice

Frank Simms has decided to use Yoda (e.g., Star Wars wise man) to promote a new model of a notebook computer. Frank knows that many marketing messages use characters to convince people about the merits of products. Frank has decided to use the technique to his advantage. Upon which of the following psychologist's ideas has Frank based his advertising strategy?

A) Leo Burnett
B) Carl Jung
C) Sigmund Freud
D) Karen Horney
E) Alfred Adler