Consumers Who Score High on a Scale of Public Self-

Multiple Choice

Consumers who score high on a scale of public self- consciousness:

A) are unconcerned about what others say about them in private, behind their backs
B) are usually older than average, mostly 50 and over
C) go to great lengths to avoid appearing in public
D) are wealthy enough to be able to buy yachts, luxury cars, and do so
E) are interested in clothing and are heavy users of cosmetics