Multiple Choice
Brian is a product manager for a product sold to mature customers. His research has consistently told him that his customers do not want to think of themselves as old. According to self- image congruence models, which of the following would be the best slogan for his product?
A) "Stay Active . . . Enjoy Life"
B) "Isn't It Time to Act Your Age?"
C) "Get Smart - Be Prepared"
D) "This Is Not Your Children's Product"
E) "Better for What Ails You"
Correct Answer:
Verified
Correct Answer:
Verified
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