In a Study of a Beer Advertisement, Two Executions Were

Multiple Choice

In a study of a beer advertisement, two executions were prepared, one in masculine terms and the other in feminine terms. What kind of people preferred this execution of the ad: "Brewed with tender care, X Beer is a full- bodied beer that goes down smooth and gentle...":

A) men
B) those whose self- ratings were highly masculine
C) women
D) there was no difference in preference between either group
E) those whose self- ratings were highly feminine