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Cachet Perfume Has Used the Advertising Copy Theme of "As

Question 76

Multiple Choice

Cachet perfume has used the advertising copy theme of "as individual as you are," which appeals to a consumer's need to assert one's individual identity, a need termed:


A) the need for self- actualization
B) the need for leadership
C) the need for uniqueness
D) the need for advancement
E) the need for variety

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