Multiple Choice
Sony airs a new ad for MP3 players five times a night for a week on the top three television stations in Calgary. When market research is conducted on these ads during day 4, persons aged 55+ generally recall seeing a Sony ad, but most cannot identify the specific product. This is most likely due to:
A) advertising clutter
B) channel changing
C) consumer defence
D) boring programming
E) lack of product relevance
Correct Answer:
Verified
Correct Answer:
Verified
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