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    Consumer Behaviour Study Set 3
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    Exam 4: Learning and Memory
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    When a Consumer Becomes So Involved with a Product That
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When a Consumer Becomes So Involved with a Product That

Question 128

Question 128

Multiple Choice

When a consumer becomes so involved with a product that they lose track of time, they have entered into what is known as a _ state.


A) social
B) flow
C) rhythm
D) drive
E) need

Correct Answer:

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