A Coffee Chain Could Not Understand Why Its New Commercial

Multiple Choice

A coffee chain could not understand why its new commercial was not successful at improving sales . The commercial, which showed its latte followed by a jingle, had aired for a month on popular television stations. The reason this commercial was not successful was because:

A) The commercial should have played the jingle before showing the latte
B) Jingles are not effective at creating conditioned responses to brands
C) Television advertising is not an effective medium for promoting coffee
D) The commercial also needed to have a person drinking the latte for it to be believable
E) Because the television commercial was shown for a month, any product associations between the jingle and the latte became extinct