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Jules, Upon Entering a Loblaws Grocery Store, Is Greeted by the Smell

Question 77

Multiple Choice

Jules, upon entering a Loblaws grocery store, is greeted by the smell of fresh bread being baked. This immediately brings to mind thoughts of his grandmother's house, and the nice garden she has. These responses are most likely an important part of:


A) previous advertising
B) hedonic consumption
C) an artificial environment
D) classical theory
E) cultural transformation

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