In 1957, an Experiment in a Drive- in Movie Showed

Multiple Choice

In 1957, an experiment in a drive- in movie showed that increases in sales of popcorn and Coke were measured after subliminal messages encouraging viewers to use those products had been inserted in the movie Picnic. These findings:

A) were exposed by the McCarthy hearings as proof of Communist subversion
B) subsequently were supported by a number of other research studies
C) demonstrated that consumers' minds had been "broken into and entered"
D) were false; research executives admitted they had fabricated the findings
E) gave the first irrefutable proof of the power of subliminal persuasion on consumer actions