Multiple Choice
Some colour combinations for packages become so well- known that marketers have successfully sought legal protection for their right to exclusive use, e.g., Eastman Kodak for its yellow, black, and red film packages. This colour combination becomes known as the company's:
A) trade dress
B) colour code
C) patent
D) franchise
E) copyright
Correct Answer:
Verified
Correct Answer:
Verified
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