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    Consumer Behaviour Study Set 3
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    Exam 2: Consumer and Social Well-Being
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    When Jacob Heard "Things Go Better with ," He Automatically
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When Jacob Heard "Things Go Better with ," He Automatically

Question 45

Question 45

True/False

When Jacob heard "Things go better with ," he automatically added "Coke." This term for this phenomenon is known as the principle of completion.

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