Katrina Really Likes a New Line of Microfiber Shirts That

Multiple Choice

Katrina really likes a new line of microfiber shirts that has been on the market for a very short period of time. However, she has not bought any because she is concerned people might think of them as being artificial and cheap. Marketers would place her in the _ category.

A) early majority
B) innovator
C) early adopter
D) late majority
E) laggard