Although Canada Is a Large, Diverse Country, It Would Help

Multiple Choice

Although Canada is a large, diverse country, it would help marketers to remember that:

A) using local celebrities to sponsor products is always effective at reaching diverse groups
B) population will be decreasing, so marketing in other countries is a necessity for survival
C) people from different regions of Canada share some common behaviours
D) using ethnic brand names is always a good strategy for reaching diverse groups
E) needs are becoming so fragmented because of multiculturalism that it makes sense to do business in other countries where this does not occur as much