Multiple Choice
The elderly market is well suited for segmentation. The primary reason for this is .
A) they watch a great amount of television.
B) they are affluent.
C) they will answer almost any question posed to them.
D) they are easy to identify by age and stage in the family life cycle.
E) they are the easiest group to reach through any media channel.
Correct Answer:
Verified
Correct Answer:
Verified
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