The Family Life Cycle Concept Is Particularly Useful to Marketers

Multiple Choice

The family life cycle concept is particularly useful to marketers because:

A) the focus on long- term changes in family priorities helps to predict demand for specific product categories over time
B) it helps to re- affirm traditional family values
C) it is a catchy phrase, good marketing "lingo"
D) it recognizes the increasing number of women in the work force
E) marketers too often overlook families in favour of younger individual consumers