Multiple Choice
Colin is part of a brand community for Jeep. He is about to travel to a popular event involving other Jeep enthusiasts who come from all over North America. The event, which is sponsored by Jeep, is known as a:
A) brandfest
B) brand grouping
C) brand get- together
D) brand experience
E) brand meeting
Correct Answer:

Verified
Correct Answer:
Verified
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