We May Not Wish to Be Identified with a Particular

Multiple Choice

We may not wish to be identified with a particular group (e.g., "nerds," "druggies") , so we take great care not to dress nor act like members of that group. The group which a consumer actively tries to distance himself from so as not to be mistakenly identified as a member is called a/an:

A) negative group
B) reverse aspirational group
C) paradox group
D) avoidance group
E) rejection group