Mark Expected That He Was Going to Have to Deal

Multiple Choice

Mark expected that he was going to have to deal with a middle- aged man in a loud sport coat, and he was surprised when salesperson Melanie approached. He inferred that he would not have to be so tough negotiating with a woman of his own age. Almost immediately Melanie laughed at his low- bid offer for a silver 1987 Camaro. In the sales interaction, they had quickly reached a tacit agreement about the way each would behave during the sale, a process called:

A) source attractiveness
B) pre- purchase search
C) interaction dominance
D) identity negotiation
E) missionary selling