According to a Recent Survey of Online Customers, What Was

Multiple Choice

According to a recent survey of online customers, what was the number one characteristic (75 percent stated this reason) that made an e- commerce site successful?

A) The site allowed the consumer to use credit cards as well as personal checks.
B) The site contained a wide variety of merchandise.
C) The site utilized the concept of atmospherics in its design.
D) The site provided good customer service.
E) The site was easy to navigate.