In 1980, Tylenol Faced a Crisis-Numerous Customers Died After Ingesting

Multiple Choice

In 1980, Tylenol faced a crisis-numerous customers died after ingesting their tablets. This was due to sabotage by cyanide poisoning. Like it or lump it, the consumer's saw this as a product failure in terms of quality and safety. The strategy should have been , first and foremost:

A) execute fresh public relations with Tylenol clearly presented as being the best
B) give away free samples to recover good will
C) reassure customers; safety is the first concern
D) batten down the hatches; it will blow over
E) protect the brand; make sure it is seen as sabotage