Samuel Is on His Weekly Trip Through the Grocery Store

Multiple Choice

Samuel is on his weekly trip through the grocery store. When he sees a jar of cinnamon in the spice aisle, he remembers that he is out of cinnamon. Cinnamon is not on his grocery list. Samuel has just experienced which of the following buying situations?

A) planned buying
B) partially- planned buying
C) unplanned buying
D) demand- enhanced buying
E) impulse buying