Multiple Choice
According to the expectancy disconfirmation model, a product that is promoted as being better than it really is will create problems with customers even if its innate quality is already high. This is true, however, only if the expectation falls outside of the zone of .
A) alteration
B) accommodation
C) abandonment
D) the gemba
E) attachment
Correct Answer:

Verified
Correct Answer:
Verified
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