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According to the Expectancy Disconfirmation Model, a Product That Is

Question 17

Multiple Choice

According to the expectancy disconfirmation model, a product that is promoted as being better than it really is will create problems with customers even if its innate quality is already high. This is true, however, only if the expectation falls outside of the zone of .


A) alteration
B) accommodation
C) abandonment
D) the gemba
E) attachment

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