When Consumers Are Making Buying Decisions, Some Observers Have Said

Multiple Choice

When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called:

A) consumer activism
B) consumption play theory
C) situational analysis
D) dramatism
E) role theory