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A Fast Food Chain Describes Its Core Customer as a Single

Question 71

Multiple Choice

A fast food chain describes its core customer as a single male under 30 years of age with a working class job, reads little, likes loud music, and hangs out with friends. This is an example of:


A) subculture
B) consumption community
C) demographics
D) typical male Canadian consumer of burgers
E) market segmentation

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