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    Consumer Behaviour Study Set 3
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    Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior
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    What Is Database Marketing? Give an Example That Demonstrates How
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What Is Database Marketing? Give an Example That Demonstrates How

Question 78

Question 78

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What is database marketing? Give an example that demonstrates how database marketing can be used by marketers to do a more effective job of marketing products and services.

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Database marketing involves tracking con...

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