A Chocolate Chip Manufacturer Has Developed a New Recipe for Its

Multiple Choice

A chocolate chip manufacturer has developed a new recipe for its chocolate chips and is planning a consumer taste test. Researchers in the test kitchen want to measure whether there is a difference in consumer opinions between the old recipe and the new recipe. Company researchers believe that consumer reaction to the new chip will depend on age so they decide to block on age. To do this, they create blocks for consumers between the ages 12- 18 years, 19- 25 years, 26- 32 years, and 32 years and older. They then randomly assign subjects in each block to taste cookies made with the new and old recipe chocolate chip. Following the taste test, participants respond to a questionnaire about the cookies they tasted. Is this an effective design for this study?

A) No
B) Yes